Friday May 19th through Sunday May 21st, 2017 (All day)
Location: Florence Oregon




Come join us for a weekend of fun! Our Rhododendrons, that thrive along the Oregon Coast, are of course the stars of the Festival and we celebrate their beauty! The spectacular display of hundreds of Rhododendrons takes place at the Florence Events Center.

You will also enjoy the family-focused parade, Street Vendor Fair, Car Show, 5K run and the Carnival with rides, games and a few surprises. The festival officially begins with the Rhody Showcase to crown “Queen Rhododendra”.  And while you are in the area, be sure to visit our fabulous shops, restaurants and the many adventures found only in Florence. As the date nears, we will have a  full list of events so you can plan your weekend in Florence Oregon!

The Florence Rhododendron Festival is the second-oldest flower festival in Oregon and third – oldest on the West Coast and is just one year younger than the Portland Rose Festival. The Oldest flower festival on the west coast is the Tournament of Roses in Pasadena, California.


2017 Rhododendron Court Applications – Senior Princess Court, Senior Prince Court, and Junior Princess Court – CLOSED

Download the Rhododendron Festival Parade Entry Form: | PDF

Download the 2017 Vendor Application Form here: | PDF

Winner of the Rhody Days Logo Contest Announcedclick here for details.

Download the official event poster for the 109th Rhody Festival here.

The Florence Chamber Of Commerce Thanks Our Corporate Sponsors!

Check out some of our amazing sponsors.