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Current Conditions
57°
Sunny
Tuesday
58°
49°
Wednesday
61°
45°
Thursday
58°
48°
Friday
58°
47°
Saturday
60°
44°

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Oregon's Coastal Playground
Come and play
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We are catalysts, conveners and champions of a thriving community.

We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!

Welcome to Florence, Oregon

Make Florence your coastal playground!

Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.

Local Highlights

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Events

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Yes, I want to be a Flower Basket Sponsor! May 20

Yes, I want to be a Flower Basket Sponsor!

  • Recurring daily

Keep Florence Blooming! Sponsor a Flower Basket Today! 🌸🌿 Florence is about to burst into color, and we need your help to make it happen! What started as just…

Live Music May 24

Live Music

🎶🍷 Fresh Seafood, Fine Wine & Fantastic Music! 🍤🍹 Get ready for a night of live music and unforgettable vibes at ICM Seafood Restaurant! We’re serving…

Florence News

What's New

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What the Experts Say About Florence May 12
Stay & Play

What the Experts Say About Florence

  • 5 minutes

Come discover Florence — the highly acclaimed destination where coastal beauty meets small-town charm—and your best place for outdoor adventure, romantic getaways, family vacations, arts and culture…

Coast Like a Local this Spring - Give Wildlife Space! Apr 08
Beaches, Golf & Outdoor Fun

Coast Like a Local this Spring - Give Wildlife Space!

  • 2 minutes

How to Explore the Oregon Coast This Spring—Like a Local Spring is a beautiful time to visit Florence, Oregon. The wildflowers are blooming, the trails are drying out, and the coastline is alive with…

Our Community Champions

Florence Area Chamber Thanks

Our Community Leaders

Oregon's Coastal Playground Florence, OR

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Second-Best Small Town in the Northwest

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Most Beautiful Town

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290 Hwy 101 Florence, OR 97439

541-997-3128
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