We are catalysts, conveners and champions of a thriving community.

We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!

Welcome to Florence, Oregon

Make Florence your coastal playground!

Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.

Dec 20

Christmas Festivities at Heceta Head

Heceta Lighthouse Bed and Breakfast

🎄 Victorian Christmas Open Houses at Heceta Head Lighthouse December 13-14 & 20-21, 2025 • 4:00-7:00 PM Celebrate the 29th Anniversary of the Victorian…

Dec 20

Happy Wrappers

Florence Habitat for Humanity and RESTORE

🎁 Florence Habitat for Humanity ReStore – Happy Wrappers 📅 Thursdays–Saturdays, December 4–20, 2025 🕙 10:00 AM – 2:00 PM 📍 Florence…

Dec 20

Live Music at Three Rivers Casino's Blue Bill's

Recurring weekly on Friday, Saturday
Three Rivers Casino Resort

Experience the ultimate entertainment destination at Three Rivers Casino Resort! Enjoy live music every Friday and Saturday from 9pm to midnight at Blue Bills…

Dec 20

Solstice Community Drumming Circle

Solstice Community Drumming Circle Saturday, December 20 | 4:00–6:00 PM 📍 Location: On the beach near Driftwood Shores Resort, Florence, Oregon 🚗…

Dec 20

Tis the Season

Florence Elks Lodge #1858

Tis the Season – A Fundraiser for Florence Food Share December 20 • 6:00 PM Florence Elks Lodge • 1686 12th Street • Public Welcome Tickets: $15 Enjoy an…

Golf The Oregon Coast

Golf-lovers will enjoy a truly unique experience when they take on the links on the Oregon Coast.

Dec 15

5 days ago

A JMU Fan’s Guide to More Fun in Florence, Oregon

7 minutes

Turn Your Trip to Eugene Into a Spectacular Pacific Coast Adventure If you’re traveling all the way from Harrisonburg, Virginia, to watch James Madison University take on the University of Oregon at…

A Visiting College Football Fan’s Guide to More Fun in Florence, Oregon

Dec 09

Stay & Play 11 days ago

A Visiting College Football Fan’s Guide to More Fun in Florence, Oregon

7 minutes

Turn Your Game Weekend in Eugene Into a Spectacular Pacific Coast Adventure If you're traveling from the Midwest, Great Plains, Southeast, or East Coast to watch your team take on the University of…

Dec 01

Events and Venues 19 days ago

Holiday Fun in Florence Oregon!

5 minutes

Christmas & New Year’s Day on the Oregon Coast: A Peaceful Winter Getaway in Florence, Oregon If you’re looking for a quiet, refreshing, and wonderfully scenic place to spend Christmas or New Year’s…

Celebrating Coastal Creativity: “Coastal Vibes” Exhibit Opens at the Florence Area Chamber Gallery

Nov 24

a month ago

Celebrating Coastal Creativity: “Coastal Vibes” Exhibit Opens at the Florence Area Chamber Gallery

1 minute

The Florence Area Chamber of Commerce is showcasing a new arts experience this November with the opening of Coastal Vibes, a fresh exhibit from Serene Abundance Studio at the Chamber’s Visitors Center…

Florence’s Local Gift Guide – Perfect Holiday Finds on the Oregon Coast

Nov 06

Art, History & Culture a month ago

Florence’s Local Gift Guide – Perfect Holiday Finds on the Oregon Coast

3 minutes

Florence’s Local Gift Guide – Perfect Holiday Finds on the Oregon Coast If your holiday shopping list includes people who love unique, meaningful gifts, you’ll find the perfect presents waiting in…