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Shopping and Dining In a Charming Historic Setting


You don’t want to miss historic Old Town Florence nestled against the Siuslaw River for some of the most unique shopping and dining in our area. It’s all blended with colorful and creative art galleries, history up and down local streets, and dining for lunch and dinner in charming settings. The Merchants of Old Town warmly encourages visitors to come and spend an afternoon or a day discovering historic Florence and Old Town. Flower boxes and seating along the street, or sit and enjoy the river view from the Old Town Gazebo. Friendly merchants and lots of smiles await you.

The Merchants of Old Town Florence is a non-profit organization whose goal is to promote retail growth and tourism in Florence. This organization is made up of a variety of member merchants and people that offer varied and interesting services and wares to the visiting public. Being a member of The Merchants of Old Town provides a place where merchants can go to voice their concerns and creative ideas for improving their own and their fellow members’ success with their businesses. The Merchants of Old Town supports the local community by organizing, financing and sponsoring many community events such as Dickens Christmas and the Rods n’ Rhodies car show. We have a very active group of people involved that are focused on the continued success of Florence’s retail business.

Tourists reap the reward of the many creative and enthusiastic events that are held by The Merchants of Old Town each year. Our goal is to have our visitors leave happy and eager to plan a return trip to enjoy our beautiful Oregon coast.


Visitors enjoying a nice summer day on Bay Street


After the Rods N' Rhodies Car Show there was dancing in the streets!



Merchants of Old Town Events

Winter Folk Festival
January 21-23, 2011

Spring Forward Moonlight Madness
March 18, 2011

4th of July in Old Town
July 2-4, 2011

Rods N’ Rhodies
Invitational Car Show
September 10-11, 2011

Halloween Trick or Treat in Old Town
October 30, 2011

Veteran’s Day Parade
November 11, 2011

A Dickens Christmas
December 2-11, 2011

Ebenezer Scrooge’s Moonlight Madness
December 10, 2011