We are catalysts, conveners and champions of a thriving community.

We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!

Welcome to Florence, Oregon

Make Florence your coastal playground!

Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.

Dec 22

🎄 Sami & Ollie Treasure Hunt

Recurring daily
Florence Area Chamber of Commerce Visitors Center

Sami & Ollie Treasure Hunt Returns to Florence Oregon – November 29 to December 24 The Sami & Ollie Treasure Hunt is back for the 2025 holiday…

Dec 24

St. Andrew's Christmas Eve Service

Recurring daily
St Andrews Episcopal Church

Christmas Eve Service at St. Andrew’s Episcopal Church 2135 19th Street, Florence, Oregon Caroling at 4:30 p.m. | Service at 5:00 p.m. | Refreshments to follow…

Dec 26

Live Music at Three Rivers Casino's Blue Bill's

Recurring weekly on Friday, Saturday
Three Rivers Casino Resort

Experience the ultimate entertainment destination at Three Rivers Casino Resort! Enjoy live music every Friday and Saturday from 9pm to midnight at Blue Bills…

Dec 26

Wind down Fridays at The Sunset Lounge

Recurring weekly on Friday
Driftwood Shores Resort and Conference Center

Relax, sip, and savor the best view in Florence, Oregon! Join us every Friday from 4-7 PM for Wind Down Fridays in The Sunset Lounge at Driftwood Shores Resort…

Jan 01

🌊 Experience the King Tides in Florence, Oregon

🌊 King Tides 2025–2026 in Florence, Oregon The Oregon King Tides return to the Central Coast this winter, bringing some of the most dramatic and…

Golf The Oregon Coast

Golf-lovers will enjoy a truly unique experience when they take on the links on the Oregon Coast.

A Visiting College Basketball Fan’s Guide to More Fun Near Eugene, Oregon

Dec 22

Stay & Play 29 minutes ago

A Visiting College Basketball Fan’s Guide to More Fun Near Eugene, Oregon

1 minute

Turn Your Game Trip to Eugene into a Spectacular Pacific Coast Adventure If you’re traveling from across the country to watch your team challenge the University of Oregon at Matthew Knight Arena…

Dec 15

7 days ago

A JMU Fan’s Guide to More Fun in Florence, Oregon

7 minutes

Turn Your Trip to Eugene Into a Spectacular Pacific Coast Adventure If you’re traveling all the way from Harrisonburg, Virginia, to watch James Madison University take on the University of Oregon at…

A Visiting College Football Fan’s Guide to More Fun in Florence, Oregon

Dec 09

Stay & Play 13 days ago

A Visiting College Football Fan’s Guide to More Fun in Florence, Oregon

7 minutes

Turn Your Game Weekend in Eugene Into a Spectacular Pacific Coast Adventure If you're traveling from the Midwest, Great Plains, Southeast, or East Coast to watch your team take on the University of…

Dec 01

Events and Venues 21 days ago

Holiday Fun in Florence Oregon!

5 minutes

Christmas & New Year’s Day on the Oregon Coast: A Peaceful Winter Getaway in Florence, Oregon If you’re looking for a quiet, refreshing, and wonderfully scenic place to spend Christmas or New Year’s…

Celebrating Coastal Creativity: “Coastal Vibes” Exhibit Opens at the Florence Area Chamber Gallery

Nov 24

a month ago

Celebrating Coastal Creativity: “Coastal Vibes” Exhibit Opens at the Florence Area Chamber Gallery

1 minute

The Florence Area Chamber of Commerce is showcasing a new arts experience this November with the opening of Coastal Vibes, a fresh exhibit from Serene Abundance Studio at the Chamber’s Visitors Center…