We are catalysts, conveners and champions of a thriving community.
We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!
Welcome to Florence, Oregon
Make Florence your coastal playground!
Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.
Local Highlights
Featured
Events
- Recurring daily
- Florence Events Center
🍬 2025 Gingerbread Home Contest Got a sweet tooth? C.R.O.W. is bringing back its annual Gingerbread Home Contest to coincide with the 2025 Holly Jolly Follies…
🎁 Florence Habitat for Humanity ReStore – Happy Wrappers 📅 Thursdays–Saturdays, December 4–20, 2025 🕙 10:00 AM – 2:00 PM 📍 Florence…
: December 12–13 • 10:00 AM–6:00 PM 📍 SJ Custom Jewelers, Florence, Oregon It’s the perfect time to sparkle and save! Join SJ Custom Jewelers for…
- Recurring weekly on Friday, Saturday
- Three Rivers Casino Resort
Experience the ultimate entertainment destination at Three Rivers Casino Resort! Enjoy live music every Friday and Saturday from 9pm to midnight at Blue Bills…
📅 Friday, December 12, 2025 ⏰ 9:00 AM - 4:00 PM 📍 Spruce Point Assisted Living & Memory Care, 375 9th St, Florence, OR 97439 Celebrate the season at the…
Golf-lovers will enjoy a truly unique experience when they take on the links on the Oregon Coast.
Florence News
What's New
- 7 minutes
Turn Your Game Weekend in Eugene Into a Spectacular Pacific Coast Adventure If you're traveling from the Midwest, Great Plains, Southeast, or East Coast to watch your team take on the University of…
Holiday Fun in Florence Oregon!
- 5 minutes
Christmas & New Year’s Day on the Oregon Coast: A Peaceful Winter Getaway in Florence, Oregon If you’re looking for a quiet, refreshing, and wonderfully scenic place to spend Christmas or New Year’s…
- 1 minute
The Florence Area Chamber of Commerce is showcasing a new arts experience this November with the opening of Coastal Vibes, a fresh exhibit from Serene Abundance Studio at the Chamber’s Visitors Center…
Florence’s Local Gift Guide – Perfect Holiday Finds on the Oregon Coast
- 3 minutes
Florence’s Local Gift Guide – Perfect Holiday Finds on the Oregon Coast If your holiday shopping list includes people who love unique, meaningful gifts, you’ll find the perfect presents waiting in…
Celebrate Santa’s Coastal Playground—A Holiday Festival to Remember in Florence, Oregon
- 5 minutes
Celebrate Santa’s Coastal Playground—A Holiday Festival to Remember in Florence, Oregon When it comes to celebrating the holidays on the Oregon Coast, no one does it quite like Florence. The lights…