We are catalysts, conveners and champions of a thriving community.

We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!

Welcome to Florence, Oregon

Make Florence your coastal playground!

Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.

Jun 18

Yes, I want to be a Flower Basket Sponsor!

Recurring daily

Keep Florence Blooming! Sponsor a Flower Basket Today! 🌸🌿 Florence is about to burst into color, and we need your help to make it happen! What started as just…

Jun 19

After Hours Event

Dragon's Breath Pottery

Join us for an evening of fun, food, and festivities! What to Expect: ✨Door Prizes including workshops, gift certificates and more! ✨Delicious Food ✨Drinks…

Jun 19

Lunch & Learn: Building a Workforce That Works

Lunch & Learn: Building a Workforce That Works Presented by Jason Brandt, Oregon Restaurant & Lodging Association 🗓️ Thursday, June 19 | 🕦 11:30 AM…

Jun 20

Game On - Florence Feud

Three Rivers Casino Resort

Game On: Florence Feud – Hollywood Nights Presented by Florence Food Share Join us for a night where fun meets purpose and community comes together to…

Jun 20

Game On - Florence Feud

Three Rivers Casino Resort

The Florence Food Share presents “Game On - Florence Feud” which is sure to be one of our most exciting events of the year. Join us Friday, June 20, 2025, at…

Golf The Oregon Coast

Golf-lovers will enjoy a truly unique experience when they take on the links on the Oregon Coast.

Why Pay More to Play? Discover Championship Golf in Florence, Oregon

Jun 12

Beaches, Golf & Outdoor Fun 5 days ago

Why Pay More to Play? Discover Championship Golf in Florence, Oregon

6 minutes

Escape to the stunning Oregon Coast, where Florence beckons golfers with two exceptional 18-hole links-style public courses, set amidst breathtaking surroundings. Whether you're a seasoned pro or just…

SAND SURFING IN FLORENCE: WHERE FUN MEETS THE DUNES

May 27

Beaches, Golf & Outdoor Fun 22 days ago

SAND SURFING IN FLORENCE: WHERE FUN MEETS THE DUNES

6 minutes

Florence, Oregon—The Sandboarding Capital of the World Discover why Florence, Oregon, is the Sandboarding Capital of the World—fun, affordable, year-round adventure on the scenic Oregon Coast!

May 12

Stay & Play a month ago

What the Experts Say About Florence

5 minutes

Come discover Florence — the highly acclaimed destination where coastal beauty meets small-town charm—and your best place for outdoor adventure, romantic getaways, family vacations, arts and culture…

May 12

Events and Venues a month ago

FLORENCE CHAMBER ANNOUNCES RHODODENDRON FESTIVAL LINE-UP OF FUN

2 minutes

The Florence Area Chamber of Commerce is inviting everyone to the 118 th edition of the Florence Rhododendron Festival. The family friendly Oregon institution takes place May 15 to 18, 2025. This…

Accessibility Improvements Welcome All to Florence, Oregon’s Coastal Playground

Apr 28

Beaches, Golf & Outdoor Fun 2 months ago

Accessibility Improvements Welcome All to Florence, Oregon’s Coastal Playground

3 minutes

The Florence Area Chamber of Commerce is proud to announce major strides in making Florence, Oregon — known as Oregon’s Coastal Playground — more accessible to visitors of all abilities. Thanks to…