
We are catalysts, conveners and champions of a thriving community.
We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!
Welcome to Florence, Oregon
Make Florence your coastal playground!
Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.
Local Highlights
Featured
Events
Florence Oregon 4th of July Celebration 2025 Celebrate Independence Day in true coastal style—with music, contests, parades, and fireworks in Florence, Oregon!…
- Recurring weekly on Friday, Saturday
- Three Rivers Casino Resort
Experience the ultimate entertainment destination at Three Rivers Casino Resort! Enjoy live music every Friday and Saturday from 9pm to midnight at Blue Bills…
- Recurring weekly on Saturday
- The Laughing Crab Gallery & Tasting Room
Experience the Vibe at Laughing Crab Gallery and Tasting Room Where Music, Taste, and Laughter Collide Step into the world of the Laughing Crab Gallery and…
- Recurring every 3 weeks on Tuesday
- Jack Rabbit's Palace
🪨 Central Coast Petrified Wood Class at Jack Rabbit’s Palace 📍 On Hwy 101 across from The Human Bean 🗓 Wednesday, July 9 | 🕕 6:00–8:00 PM | 💲$20…
- Recurring monthly on the 2nd Thursday
- Florence Habitat for Humanity and RESTORE
🎨🛠 Habitat for Humanity Hosts: Craft Night! 🖌✨ Get creative and join us for Craft Night at Habitat for Humanity Office—happening every 2nd Thursday of the…
Golf-lovers will enjoy a truly unique experience when they take on the links on the Oregon Coast.
Florence News
What's New
- 4 minutes
Hello, Three Rivers fans! We're thrilled to share some exciting updates happening at our resort this summer. There's always something new and thrilling going on here, so let's dive right in! New Gift…
- 7 minutes
Discover Hidden Treasures: If you and your loved ones crave exploration, imagination, and a little friendly competition, Florence, Oregon, offers the perfect blend of adventure and discovery along…
Why Pay More to Play? Discover Championship Golf in Florence, Oregon
- 6 minutes
Escape to the stunning Oregon Coast, where Florence beckons golfers with two exceptional 18-hole links-style public courses, set amidst breathtaking surroundings. Whether you're a seasoned pro or just…
SAND SURFING IN FLORENCE: WHERE FUN MEETS THE DUNES
- 6 minutes
Florence, Oregon—The Sandboarding Capital of the World Discover why Florence, Oregon, is the Sandboarding Capital of the World—fun, affordable, year-round adventure on the scenic Oregon Coast!
What the Experts Say About Florence
- 5 minutes
Come discover Florence — the highly acclaimed destination where coastal beauty meets small-town charm—and your best place for outdoor adventure, romantic getaways, family vacations, arts and culture…