We are catalysts, conveners and champions of a thriving community.

We invite you to visit Florence and we welcome you to feel like a local when you are here! Come live where you love to play!

Welcome to Florence, Oregon

Make Florence your coastal playground!

Here you’ll find an abundance of adventure—fun things to do and places to see on the Central Oregon Coast including uncrowded beaches, spectacular dunes, golf, fishing, horseback riding, ATV riding, sandboarding…and that’s just your first few days. Come, relive and share the youthful memories from family trips (remember that epic sandcastle you built?). Make new memories with friends and family—hiking, kite flying, picnicking, crabbing, whale watching, storm watching…so much to do you’re going to need award-winning lodging and dining options. You’ll easily find ALL THAT right here in the middle of the Oregon Coast.

Jun 22

Last Resort Players present The 39 Steps

Florence Events Center

The 39 Steps – Suspense, Comedy, Thrills! 🎭 Last Resort Players Present: John Buchan’s The 39 Steps by Patrick Barlow Get ready for a thrilling…

Jun 22

Yes, I want to be a Flower Basket Sponsor!

Recurring daily

Keep Florence Blooming! Sponsor a Flower Basket Today! 🌸🌿 Florence is about to burst into color, and we need your help to make it happen! What started as just…

Jun 27

Live Music at Three Rivers Casino's Blue Bill's

Recurring weekly on Friday, Saturday
Three Rivers Casino Resort

Experience the ultimate entertainment destination at Three Rivers Casino Resort! Enjoy live music every Friday and Saturday from 9pm to midnight at Blue Bills…

Jun 28

First Step's- Luau Gala- "Kokua Ohana!" Support Community!

Driftwood Shores Resort and Conference Center

First Step Florence Luau Gala “Kokua Ohana!” – Support Community, Support Families Date: Saturday, June 28, 2025 Time: 6:00 – 9:00 PM Location…

Jun 28

Live Music & Entertainment at the Laughing Crab

Recurring weekly on Saturday
The Laughing Crab Gallery & Tasting Room

Experience the Vibe at Laughing Crab Gallery and Tasting Room Where Music, Taste, and Laughter Collide Step into the world of the Laughing Crab Gallery and…

Golf The Oregon Coast

Golf-lovers will enjoy a truly unique experience when they take on the links on the Oregon Coast.

Why Pay More to Play? Discover Championship Golf in Florence, Oregon

Jun 12

Beaches, Golf & Outdoor Fun 9 days ago

Why Pay More to Play? Discover Championship Golf in Florence, Oregon

6 minutes

Escape to the stunning Oregon Coast, where Florence beckons golfers with two exceptional 18-hole links-style public courses, set amidst breathtaking surroundings. Whether you're a seasoned pro or just…

SAND SURFING IN FLORENCE: WHERE FUN MEETS THE DUNES

May 27

Beaches, Golf & Outdoor Fun a month ago

SAND SURFING IN FLORENCE: WHERE FUN MEETS THE DUNES

6 minutes

Florence, Oregon—The Sandboarding Capital of the World Discover why Florence, Oregon, is the Sandboarding Capital of the World—fun, affordable, year-round adventure on the scenic Oregon Coast!

May 12

Stay & Play a month ago

What the Experts Say About Florence

5 minutes

Come discover Florence — the highly acclaimed destination where coastal beauty meets small-town charm—and your best place for outdoor adventure, romantic getaways, family vacations, arts and culture…

May 12

Events and Venues a month ago

FLORENCE CHAMBER ANNOUNCES RHODODENDRON FESTIVAL LINE-UP OF FUN

2 minutes

The Florence Area Chamber of Commerce is inviting everyone to the 118 th edition of the Florence Rhododendron Festival. The family friendly Oregon institution takes place May 15 to 18, 2025. This…

Accessibility Improvements Welcome All to Florence, Oregon’s Coastal Playground

Apr 28

Beaches, Golf & Outdoor Fun 2 months ago

Accessibility Improvements Welcome All to Florence, Oregon’s Coastal Playground

3 minutes

The Florence Area Chamber of Commerce is proud to announce major strides in making Florence, Oregon — known as Oregon’s Coastal Playground — more accessible to visitors of all abilities. Thanks to…