Embark on endless Uncurbed Adventures by day, then shop, dine and be entertained when the sun goes down on the gorgeous Pacific Ocean...it's all here in beautiful Florence, Oregon! From ATV and sandboarding action on the immense sand dunes to strolling Historic Old Town, hiking or camping in Old Growth forests or an evening of exciting casino gaming, there's too much to do in just one day! The Chamber champions the Florence community as an innovative leader in a vital economy, active lifestyle and welcomes visitors. Book your reservations at one of several lodging choices and make Florence you new favorite travel destination. Visitors Center is located at 290 Highway 101 and is open Mon-Fri 9-5 and Sat 10-4.